"I don't know how to do SEO" shouldn't be a roadblock—it's your invitation to play Level 1 in The SEO Game!
Transform your SEO efforts from daunting tasks to thrilling levels:
Level 1: Website Audit
✅Use Screaming Frog to crawl your site
✅Analyze and categorize pages: keep, redirect, or delete
✅Identify 'quick win' keywords from Google Search Console (positions 3-20)
✅Evaluate page speed with Google's PageSpeed Insights
Level 2: Website Optimisation
✅Implement fixes from your audit
✅Optimize for 'quick win' keywords
✅Enhance internal linking across key pages
✅Develop lead magnets for high-traffic pages
Level 3: Competitor Analysis
✅Identify direct and SEO competitors
✅Analyze their domains with Ahrefs or similar tools
✅Adopt and adapt their successful SEO strategies
✅Perform a gap analysis against your site
Level 4: Customer Research
✅Distribute a survey to gather customer insights
✅Conduct interviews with power users to uncover pain points
✅Compile online customer feedback
✅Document all research findings comprehensively
Level 5: Keyword Research
✅Generate a seed list for keyword exploration
✅Use Ahrefs to expand your seed keywords
✅Cluster keywords with Keyword Insights
✅Strategically select topics for your content plan
Level 6: Content Production
✅Begin with bottom-funnel content (comparisons, best of)
✅Progress to middle-funnel (how-tos, guides)
✅Expand to top-funnel content using Byword for scalability
Level 7: Backlink Acquisition
✅Contact influencers and websites for guest posting
✅Create link-worthy content (stats, infographics)
✅List your site in relevant directories
✅Regularly track your backlink profile with Ahrefs
Level 8: Performance Tracking
✅Ensure proper setup of Google Analytics and Search Console
✅Create a Looker Studio dashboard to monitor performance
✅Conduct monthly competitive benchmarks
✅Continuously refine your strategy based on data insights
Level 9: Content Tuning
✅Monitor performance and optimize 'quick win' keywords
✅Update content to enhance topic relevancy
✅Develop new lead magnets to convert visitors to subscribers
✅Run A/B tests to improve CTA conversions
Have you finished all the levels? The game isn't over. Start over at Level 1 and keep optimizing!
If you need a boost to reach the next level, let's make SEO a significant sales driver for your business.